As Director of Sales at The Wildbirch Hotel, you will lead the sales team to drive revenue growth by building strong relationships with new and existing clients. Using your market insights and strategic vision, you’ll position the hotel as the top choice for business, events, and leisure stays. You’ll identify opportunities, develop tailored solutions, and ensure our offerings meet the needs of a diverse clientele, all while showcasing the unique appeal of Alaska’s natural beauty. Join us in shaping the future of The Wildbirch Hotel.

JOB RESPONSIBILITIES

• Solicit, negotiate and book new and repeat business through various efforts (outside sales calls, telemarketing, mailings, referrals, property tours, networking, etc.); maximize room revenue and catering revenue to meet/exceed goals.
• Manage Group and Catering Sales to attract, retain and motivate employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.
• Recommend, assist in developing, implementing, monitoring, and controlling the group and catering sales annual budget and marketing plan, analyze competition, market trends and customer needs and comments; prepare and review forecasts, period and month-end reports and various sales and rate reports to continually assess the group and catering's productivity against the budget, plan and market place.
• Implement company programs and direct the operations in a manner consistent with hotel’s policies and procedures to meet/exceed budgeted room night, average rate and revenue goals while ensuring quality customer service.
• Develop and continually enhance relationships with key corporate, business and travel industry accounts, community organizations and professional associations to maintain high visibility and increase our market share.
• Possesses up–to-date knowledge in the marketing and sales profession, as well as the industry; is regarded as an expert and/or proficient in the technical/functional area and understanding systems.
• Experience developing effective product responses, delivery systems and methods for measuring and evaluating direct sales and marketing results.
• Thorough knowledge of online distribution channels within both leisure and group segments.
• Strong understanding of customer relationship principles and experience implementing operational CRM across company disciplines.
• Act as liaison with other departments in the hotel via weekly meetings to provide information in a timely manner and ensure group and catering needs are carried out as contracted.
• Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• Manage employee relations in order to attract, retain and motivate direct reports; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communications, discipline and terminate, as appropriate.

EXPERIENCE:

• Prior Experience:
  • 6+ years as top sales leader position in a hotel/hospitality environment of comparable scale or six years of employment in a related position with this company or other companies.
  • Previous sales and marketing leadership responsibility overseeing all related functions for an upscale or boutique/luxury property of comparable scale.
  • Knowledge of travel trade industry, group markets and leisure segment including key contacts that would serve to source business for the property.
• IT Expertise:
  • Advanced knowledge of computer software (including Microsoft Office, outlook) and web analytics tools is preferred.

• Education:
  • A four-year college degree or equivalent education/experience
• Subject Expertise:
  • Participate in trade shows and community and professional organizations to maintain high visibility and the achievement of sales and revenue goals
  • Perform special projects and other responsibilities as assigned.
  • Participate in hotel committees, MOD program and task force assignments.
  • Assist the Front Office Manager in all areas requested and act in his/her place during his/her absence
  • Demonstrate a working knowledge of all property safety and security procedures as required maintaining a secure and safe environment for employees as well as guests.
  • Report any unusual occurrences and/or request to Supervisor.
  • Read and abide by all the regulations and rules of conduct stated in the Associate Handbook.
  • Must be service oriented with excellent customer service and sales skills
  • Must be able to effectively communicate to guests, management, and coworkers and read, write and understand the English language
  • Must be energetic and outgoing
  • Must possess excellent interpersonal and organizational skills
  • Must be able to follow directions with attention to detail, speed and accuracy
  • Must be a team player with the ability to work under minimal supervision
  • Must be able to multi-task in a fast-paced work environment
  • Must be able to understand and work with basic financial information and solve basic arithmetic problems
  • Must be able to type 45 wpm and have the ability to input data and access information on the computer
  • Must have proficient working knowledge of Microsoft Office, Opera; preferred.
  • Must be able to exercise confidentiality and discretion.

OTHER EXPECTATIONS:

• Abide by payroll policies, procedures and rules of conduct as stated in the Associate Handbook.
• Demonstrate a working knowledge of all company safety and security procedures.
• Travel required: As needed for hotel familiarization, content creation shoots and to meet with colleagues.
• Hours Required: Must primarily work during business hours, Monday - Friday 8am - 5pm, while understanding that the hotel business functions 24/7 and some weekend or holiday work may occasionally be required.

BENEFITS:

The Wildbirch Hotel offers a dynamic and collaborative working environment, with a benefits package that includes:

• Competitive Base Salary
• Paid Time Off (PTO)
• Medical, Dental, Vision, Life Insurance
• 401K
• Hotel Executive Bonus Program
• Monthly Cell Phone Stipend

Join us at The Wildbirch Hotel and help create unforgettable experiences that reflect the heart and soul of Alaska.